Customer relationship management is crucial to a successful practice, whether it's a regular phone call, a note or a birthday card. In a practice with more than a handful of patients, it's almost impossible to stay in regular contact. In most industries it is six times more expensive to acquire a new customer than retain a current one. In the hearing industry the numbers are dramatically higher. Sycle's customer relationship management direct marketing is designed to keep you in touch and top of mind with your patients constantly and consistently and keep them from falling pray to your competitor.
Sycle automatically creates and sends mail for you using a bonded mail house. This feature is completely optional. Each piece of mail is event driven. For example, if you sell a hearing aid, a thank you letter will be sent to your patient the very next day. It will be printed with your logo and come from your office—and more specifically, it will come from the patients' dispenser or audiologist. Birthday cards are sent one week prior to a patient's birthday.
You'll never forget to send an important piece of customer relationship direct mail because you won't have to do the remembering—or the sending. Sycle does it all for you.
Please note: If you would prefer to use your own letters, we can add them to your account. They will be accessible only to your clinics. |
