Value of a Current Patient

Value of one patient"

• A typical patient will purchase four to five hearing aids throughout their lifetime
  
  
• A typical patient, on average, will refer at least one person who purchases four to five hearing aids throughout their lifetime
  
  
• Assume average hearing aid sale = $1,500 per unit
  
  
• The patient alone will spend $7,500
  
  
• The patient they refer will spend $7,500
  
  
• The total value of one current patient is $15,000

Using Sycle, we estimate that you will spend approximately $3/per current patient/per year in direct mail, not including prospecting